April 30, 2020
The changed landscape of the working life of an artist
Work life for many artists has drastically changed. Galleries are closed, exhibitions are cancelled and face-to-face workshops and studio visits are no longer an option. Nor are home consultations. This throws existing plans off-course and is a challenging time. And yet, as artists, we are creative. And many are taking this an opportunity to try new things or do things in new ways. Ultimately this will strengthen us.
As far as I am concerned, I am working hard on developing and building a new aspect to my art business. So I am busy creating, exploring, experimenting and always learning.
One thing I had been hesitating to do was actively promote my art to sell it. Wondering whether it would be inappropriate when many people are experiencing difficult times. Would people want to buy art during a crisis?
Well, it turns out that they do. Thankfully. Especially now that they are spending so much time looking at the walls in their homes.
Plus, I still have to earn a living and pay my bills.
There are some exciting initiatives taking place during the Coronavirus lockdown. Through many industries, channels and walks of life.
For artists, one such initiative is the Artist Support Pledge #artistsupportpledge. Founded by artist Matthew Burrows. Each participating artist offers art for sale up to £200. When each artist's own sales reach a total of £1,000, that artist pledges to pass the support forward by purchasing a piece of art (up to £200) from another artist. Art lovers and collectors can use the hashtag on Instagram to see what art is available.
Visit my Artist Support Pledge page to see which paintings I am currently offering for sale at under £200.
Stay safe and healthy!
Jayne Leighton Herd is a fine artist & designer based in Berkshire in the UK. She produces beautifully colourful contemporary statement abstract, landscape and seascape art.
A professional artist for over 17 years, she undertakes commissions for bespoke art for both individual and commercial clients.
Jayne also blogs for Claude & Leighton, which she owns and runs with her husband Laurent, selling her fine art prints and digital artwork.
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Jayne Leighton Herd is a professional abstract & landscape artist based in Wokingham in Berkshire, UK.